Building Bazaar.

Building Bazaar, a ‘One Stop Construction Shop’ is an innovative idea meant to open up and broaden avenues for all suppliers and service providers that have been associated with the Lavingia Group over the years. It is an avenue for all every supplier and service provider to obtain a greater operational efficiency, productivity and scope.

 

The platform also provides a location-based search engine, which is beneficial to the entire construction industry all across the state of Gujarat. People can select their precise project location right up to the smallest village level and can easily connect to suppliers of their specific requirements.

 

All data and information is copyright and trademark of Lavingia Group.

Client/ Company

Lavingia Group of Companies/ Byte Prophecy

Role

Sr. Product Designer (UX UI)

Industry

Construction Industry

Software Used

Sketch App, Adobe Photoshop,  Zeplin

Keywords

User Experience Design, User Interface Design, Visual Design, Prototyping 

Introduction.

The Lavingia Group of Companies started in 1978 as a design consultancy and construction company. In almost 35 years, they have built a strong reputation for delivering on time quality services in the field of building construction. They have completed more than 1500 projects in the field of Architectural Planning, Structural Design & Engineering and Project Management Consultancy.

 

Their mission is to remain reliable, efficient and at the forefront of the construction industry all across the country. With the growth in the IT sector, they intend to take the platform nationwide and cover all possible states of India in the years to come.

Identifying Users.

Building Bazaar Platform is a multi-sided platform which caters to 2 types of users. In order to understand the user, questions were asked to gain an understanding.

 

1. Suppliers - Providing Services or Products

How does the user feel about accepting digitizing their Services &/or Products?

Which format does the user prefer - Mobile, Desktop or Tab?

At present, how do they look for customers?

How do customers find them?

How does the user decide if a product or service is doing well in the market?

What advertising or marketing methods does the user use in order to market his/her products & services?

How much time does the user take in looking for potential customers?

 

2. Seekers - Looking for Services or Products

How does the user feel about finding potential suppliers for required Products & Services online?

Which format does the user prefer - Mobile, Desktop or Tab?

At present, how do they look for suppliers?

How do suppliers find them?

How does the user choose between suppliers?

Do advertisements help the user find the suppliers?

How much time does the user take in looking for suppliers?

 

Shown below is the Customer Journey Map of the Supplier and the Seeker, showing their journey through inception, interaction and conclusion. From this pain and gain points were discovered which helped to improve their experience and map out the features as well.

Problem Statement.

Today, most of the construction industry derive customers through advertising their service/products which at times does not give fruitful results. Some suppliers are stuck with a set number of customers which leads to stagnation. 

 

Advertising does not include full information The advertisements of the service/products at times doesn't contain the full details of the supplier. This can lead to falling out of customers. 

Multi-platform constraint As the product is used by multiple users in different situations, the ability to use it across multiple operating systems should be a possibility.

 

Multi-Platform Constraint As the product is used on the go, the ability to view it on multiple screen sizes should be a possibility.

Identifying Design Requirements.

After detailing out the problem statement, the design requirements for the product were identified. 

 

Clean & Easy to Understand Interface The goal of the platform was to create an easy connection between the suppliers and the seekers. This would be possible only if the information would be easily available and understandable.

 

Supplier Store The supplier should be able to create multiple stores (depending on the service/product he is offering)

 

Contacting Suppliers easily The seekers should be able to contact the suppliers depending on what they are looking for easily. 

 

Finding desired service/product As multiple suppliers have digitized stores at one place, it helps the seekers to choose between a wide range of services/products

 

Multiple stores possibility A possibility to add multiple stores through a single profile gives an idea to seekers the wide range of portfolio of services/products which are offered by the suppliers.

 

Multi-Platform Usage The possibility to view the product on multiple devices makes the design more dynamic.

Platform Architecture.

After understanding the users and their requirements, the Platform Architecture was created which gave an idea of the flow of how the platform works. 

Wireframes.

After the product architecture was created, wireframes for the platform were made. The numbering of the wireframes is connected to the product architecture so that the navigation and screen can easily to connected.

- The goal of the seeker was to find the right supplier and to be able to contact him. 

- The goal of the supplier is to build his store with an aim to increase the reach of the store to more people.

Final UI Screens.

After working on the wireframes, final screens were worked created. These were designed keeping in mind the requirements of the users and the Building Bazaar platform.

Seeker

Supplier